Purajoy
The branding created is for a new start up e-commerce business venture, the company will be selling products on Amazon as well as their own branded website. The brand design was inspired by the words Pure and Joy, the branding captures a feeling of joyfulness within the logo by the use of colour bubbles being excreted out of the ‘o’ and the rounded font used. A brand identity booklet and additional assets were created for this brand.
